OBE wrapped:

Author:
Emily Dolber, Senior Brand Marketing Director, OBE

The highlights that define OBE in 2024. 

As the calendar turns to 2025, we’re taking a moment to reflect on the achievements, milestones, and memories that shaped OBE in 2024. It’s been a year of transformation and triumph, and we couldn’t have done it without our incredible team, clients, and partners.

Expanding our horizons.

2024 marked a year of tremendous growth for OBE, both geographically and strategically. The year began with the acquisition of our new London office, marking a significant milestone in our global presence.

^{NFL Foundation UK Community Clinic for HRH, Prince William} 

We expanded client programs into new markets around the world including:

OpenAI
Took the OpenAI Executive Summit Series to Paris, Tokyo, and Munich in 2024, bringing cutting-edge thought leadership to an expanded international stage.

The Infatuation
Added EEEEEATSCON Miami to The Infatuation’s renowned annual food festival series, delighting food lovers in a vibrant new market.

NFL Flag
Produced first-time NFL Flag Championship events in Spain and Ireland, helping to bring this exciting sport to new audiences.

JPMorgan Chase & Co.
Executed the J.P. Morgan Corporate Challenge in 16 locations across eight countries and six continents, including a groundbreaking debut in Hong Kong.

Nike + DICK'S Sporting Goods
Increased the impact of Nike and DICK’S Sporting Goods It’s Her Shot series with new events in Connecticut, Phoenix and Indiana this Summer.

These initiatives exemplified our ability to connect brands with their audiences on an unprecedented scale. By seamlessly blending strategy, creativity, and execution, OBE redefined what it means to create experience-led campaigns that drive engagement and make a lasting impact.

Being together.

One of the most rewarding aspects of 2024 was the chance to come together as a team and celebrate the unique culture that defines OBE. From the annual all-company offsite to spontaneous celebrations, these moments of connection remind us why OBE is more than just a workplace—it’s a network of passionate collaborators.

^{OBE Team at the 2024 All-Company Offsite in Austin, TX}

Our all-company offsite brought the entire team to Austin for a week of collaboration, creativity and community-building. With the theme “Saddle Up” - we embraced curiosity and celebrated individuality; we reflected on our past successes while setting our sights on future opportunities. It was a chance to "rein in a fresh mindset," shake up our storytelling, and deepen the bonds that make OBE a force to be reckoned with. 
 
In addition to our all-company gathering, each department held its own offsites throughout the year to focus on specific goals and foster collaboration within teams. Whether brainstorming new strategies or celebrating milestones, these gatherings fueled our momentum and underscored our commitment to excellence. 
 
Spontaneous celebrations were just as important—whether it was toasting a campaign launch, recognizing personal achievements, or gathering for a good old-fashioned birthday party. These moments of joy and camaraderie are what make OBE’s culture truly special.

Celebrating awards and recognition.

2024 was a banner year for OBE as we received numerous accolades for our work.

^{From left to right: Deb Lemon (CEO, OBE), Jordan Harvey (Senior Account Director, OBE), Sandra Enriquez (VP Account Services, OBE)
at the 2024 Drum Awards Festival in London}

Some highlights include:

BizBash Event Experience Awards

• Finalist for Best Mobile Tour/Roadshow: Nike + DICK'S Sporting Goods - It's Her Shot
• Best Beauty Brand Activation: Sephora - SEPHORiA: House of Beauty
• Best Millennial/Gen Z Event: Sephora - SEPHORiA: House of Beauty 
• Best Virtual Brand Activation: Sephora - SEPHORiA: House of Beauty 

Chief Marketer Agencies of the Year 2025

• The Most Innovative Marketing Agencies of the Year (6th year in a row)

Digiday Content Marketing Awards

• Finalist for Best Multi-Channel Strategy: Sephora - SEPHORiA: House of Beauty
• Finalist for Best Branded Content Site B2C: Sephora - SEPHORiA: House of Beauty 

The Drum Awards

• Highly Commended for Agency Business: Global Development
• Gold Award for Experiential: Hybrid Event: Sephora - SEPHORiA: House of Beauty 
  

Event Marketer Ex Awards

• Silver Award for Strategy & Execution: Best Use of Event Technology: Sephora - SEPHORiA: House of Beauty 

Event Marketer Experience Design Awards

• Bronze Award for Creative Use of Technology: Best Virtual Event or Livestream: Sephora - SEPHORiA: House of Beauty 

Event Marketer It List

• Top 100 Event Agencies of the Year (14th year in a row)

Eventex

• 100 Most Influential Event Professionals for 2024: Trish Rexroth, Chief Creative Officer, OBE
  
• 100 Most Influential People in the Events Industry in the US for 2024: Trish Rexroth, Chief Creative Officer, OBE
  

Shorty Awards

• Finalist for Metaverse: Immersive: Sephora - SEPHORiA: House of Beauty
• Gold Honor for Strategy & Engagement: Event & Experiential: Sephora - SEPHORiA: House of Beauty

These accolades reflect not just the creativity and dedication of our team but the trust our clients place in us to bring their visions to life.

Looking ahead. 

While 2024 was a year of remarkable achievement, we’re already looking to the future with big ambitions for 2025—our 30th year creating experience excellence. We’re excited to continue driving growth and making an impact alongside our clients. 
 
To everyone who has been part of our journey this year: Thank you!

Let's stay connected. 

We’d love to hear from you! Reach out to us using our contact form to start a conversation.