Virtual Conferences + Events
Immsersing global attendees in a virtual beauty metaverse.
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BRAND VIDEO
VIEWS -
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VIRTUAL EVENT
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ATTENDEE
SESSIONS
Sephora
SEPHORiA Virtual
2023
We transformed Sephora’s biggest beauty event of the year — SEPHORiA: House of Beauty — into a hybrid experience for the first time ever for a global community of beauty lovers. Creatively, we evolved the “House of Beauty” signature to capture the essence of NYC apartment — with themed rooms housing over 50 unique brand partners, exclusive content and a variety of interactive moments.
We designed a fully-explorable virtual 3D world complete with customizable avatars, brand content, multiplayer mini games and a one-of-a-kind NFT that granted an exclusive reward. The entire experience was gamified to increase audience engagement and connected with Sephora’s existing loyalty program. Users collected hidden lipsticks by exploring and interacting with content (captioned in six languages), which earned them Sephora Beauty Insider perks.
Awards
2024 BizBash Event Experience Awards - Best Beauty Brand Activation
2024 BizBash Event Experience Awards - Best Millennial / Gen Z Event
2024 BizBash Event Experience Awards - Best Virtual Brand Activation
2024 Ex Awards - Silver - Best Use of Event Technology
2024 Shorty Awards - Finalist - Metaverse: Immersive
2024 Shorty Awards - Gold - Strategy & Engagement: Event & Experiential
2024 Digiday Content Marketing Awards - Finalist - Best Multi-Channel Strategy
2024 Digiday Content Marketing Awards - Finalist - Best Branded Content Site - B2C
Editorial
BizBash - Why Sephora Went Hybrid With Its Big Beauty Event
Event Marketer - A New Era of Beauty Events is Being Defined by Fans, Not Brands