We’re thrilled to announce that OBE and Sephora have been awarded the Bronze Award for Creative Use of Technology: Best Virtual Event or Livestream for SEPHORiA: Virtual House of Beauty at the 2024 Event Marketer Experience Design Awards!
The Experience Design Awards are one of the industry’s most prestigious honors, celebrating exceptional achievements in event design, innovative execution, and audience engagement. A jury of brand-side experts meticulously reviews consumer event activations, B2B experiences, and trade show footprints, recognizing standout creative teams with Gold, Silver, Bronze, and Shortlist awards. This year, SEPHORiA: Virtual House of Beauty captured the judges' attention with its visually stunning approach to virtual experiences, earning a coveted spot among the year’s best.
SEPHORiA: Virtual House of Beauty reimagined digital engagement by blending cutting-edge technology with Sephora’s iconic beauty expertise. Users navigated their custom, and decidedly inclusive, avatars around the gamified 3D world that included six themed rooms, 50-plus pieces of content, a social hub, master classes, multiplayer mini games and live chats with brand beauty advisors from seven countries. By seamlessly integrating an innovative platform and thoughtful design, SEPHORiA brought the magic of beauty directly into attendees’ homes accross the globe.
This award is a testament to the incredible collaboration between Sephora, OBE and Demodern. Together, we pushed the boundaries of creative technology to craft an experience that not only resonated with Sephora’s community but also elevated virtual engagement across the industry. From concept to execution, the success of SEPHORiA was powered by a shared vision to inspire, delight, and connect.
Thank you to the Event Marketer Experience Design Awards (and judges) for this recognition and to everyone who contributed to making SEPHORiA: Virtual House of Beauty a reality. This achievement reflects the power of innovation, teamwork, and a relentless commitment to delivering extraordinary experiences.
Here’s to creating more groundbreaking moments that captivate and inspire. Cheers to the SEPHORiA team and all the 2024 Experience Design Award winners!