Nike

It's Her Shot

2021-2024

It’s Her Shot is an annual multi-city girls’ basketball tour presented by Nike and DICK’S Sporting Goods, designed to help young female ballers develop their game, build confidence, and leave equipped with the tools to thrive—on and off the court. Through free skills clinics, pick-up games, mentorship from WNBA athletes and influencers, and exclusive access to gear and resources, the program breaks down barriers and creates an inclusive space for girls to stay in the game.

What started as a single-city event in 2021 quickly evolved into a nationwide movement, expanding into an annual six-city series by 2022. By the end of 2024, It’s Her Shot had served over 3,250 girls, welcomed more than 7,170 attendees, and achieved a world-class NPS of 92.1—solidifying its role in shaping the future of girls’ basketball.

Award(s)

2023 Shorty Impact Awards - Silver in Event & Experiential

2023 Event Marketer Ex Award - Best Cause / Community Program

2024 BizBash Awards - Finalist - Live Events & Experiences: Best Mobile Tour / Road Show

Editorial

Ad Age: Creativity - It's Her Shot

Ad Age: The Best of Experiential 2024

BizBash: Nike and Dick's Sporting Goods Hit the Road to Empower Young Female Athletes