Nike

It's Her Shot

2021-2024

Nike and DICK’S Sporting Goods wanted to create a space for girls to make bold plays on (and off) the basketball court. The solution? It’s Her Shot - a day of free skills clinics, practice drills, pick-up games, coaching, access to WNBA athletes and influencers, giveaways, custom swag, and more for girls ages 8-18.

What started as a single-city event in 2021, evolved into an annual multi-city series designed to empower the next generation of girl ballers. It’s Her Shot is on a mission to break stereotypes, inspire, and create a safe space that cultivates a sense of belonging. Each season looks to expand their reach and message, evolve their content to make more of an impact, and help more girls claim their rightful place on the court.

100% of girls felt more confident playing basketball after attending.

99.1% of parents likely to recommend It’s Her Shot.

2024 event series included Connecticut (5.11), New York (6.22), Phoenix (7.21), Indiana (8.17), Chicago (9.14) and Los Angeles (10.19).

Learn more at www.itshershot.com

Award(s)

2023 Shorty Impact Awards - Silver in Event & Experiential

2023 Event Marketer Ex Award - Best Cause / Community Program

2024 BizBash Awards - Finalist - Live Events & Experiences: Best Mobile Tour / Road Show

Editorial

Ad Age: Creativity - It's Her Shot

Ad Age: The Best of Experiential 2024

BizBash: Nike and Dick's Sporting Goods Hit the Road to Empower Young Female Athletes