NIKE

It's Her Shot

2021-2024

It’s Her Shot is an annual multi-city girls’ basketball tour presented by Nike and DICK’S Sporting Goods, designed to help young female ballers develop their game, build confidence, and leave equipped with the tools to thrive—on and off the court. Through free skills clinics, pick-up games, mentorship from WNBA athletes and influencers, and exclusive access to gear and resources, the program breaks down barriers and creates an inclusive space for girls to stay in the game.

What started as a single-city event in 2021 quickly evolved into a nationwide movement, expanding into an annual six-city series by 2022. By the end of 2024, It’s Her Shot had served over 3,250 girls, welcomed more than 7,170 attendees, and achieved a world-class NPS of 92.1—solidifying its role in shaping the future of girls’ basketball.