Nike

VidCon

In July 2019, Nike launched the “Sport Changes Everything” campaign, which encouraged kids to incorporate sports into their lives. As part of this campaign, OBE partnered with Nike at VidCon 2019 to manage the Nike Sport Court—an interactive space where guests could meet their favorite Nike athletes and content creators and even become their teammates. Each day, athletes and content creators led activities, games, and drills in skateboarding, soccer, and basketball. NBA MVP Giannis Antetokounmpo taught attendees a few of his signature moves, Olympic medalist Gabby Douglas played soccer against energized guests, and YouTuber David Dobrik led basketball drills. Throughout a fun-filled weekend, athletes, content creators, and their biggest fans experienced how sports can change everything, for anybody, at any age.