/ ONBOARD SPORTS ADVISORY /
Where culture moves fast.
OSA is OBE's Sports Advisory practice—a team of management advisors focused solely on driving business results through global sport.
/ OSA'S POINT OF VIEW /
Sport is entering its most consequential era, where opportunity is expanding faster than playbooks can keep up. OSA was launched to help leaders cut through complexity and make decisions that win.
/ SERVICES /
Not just advisement. Building alongside you.
Executive Advisement
Create partnerships with C-suite and senior leadership to shape global sports strategy, align stakeholders, and guide critical decisions with clarity, confidence, and real-world perspective.
Activation Architecture
Design scalable, integrated activation ecosystems that connect sponsorship, media, experience, and content—ensuring every investment works harder together, not in silos.
Operations Management
Build and manage the operational frameworks that turn strategy into execution, bringing discipline, governance, and accountability to complex global sports programs.
Insights and Analytics
Apply data, insight, and measurement to inform decisions, optimize performance, and replace intuition with evidence—before, during, and after the world’s biggest moments.
/ OSA LEADERSHIP /
The People
Hayle Chun
CHIEF OPERATING OFFICER, ONBOARD SPORTS ADVISORY
Operational guru and strategic thinker who brings clarity, innovation, and executional excellence to sports business engagements. Hayle's work spans sponsorship, analytics, and multi-platform commerical strategy—rooted in a belief in sport as a catalyst for connection.
FULL BIO LINKEDIN
Megan Schafer
GROUP ACCOUNT DIRECTOR
A Team USA Olympian turned brand marketer, Megan channels the spirit of sport into each project she leads—driving global activations and guiding our biggest sports and lifestlye teams with passion and purpose. With more than 10 years at the agency, her work has supported several of the world's most visible brands.
Mark Monaco
CREATIVE STRATEGY DIRECTOR
A creative storyteller, Mark leads strategic thinking that bridges insight and imagination. A native Angeleno with a passion for sports and global culture, he connects brands with audiences through the right moment, message, and medium to create human-centered experiences that resonate.
/ SPORTS INQUIRIES /
Let's talk sport.
Sports engagements move on different cycles, with different decision-makers.
Send it straight to the OSA Team.