Nike

Drew League

In its 46th season, The Drew brought stellar athletes, local legends, Hollywood stars, and thousands of fans to South Central to create a destination for world-class basketball within a resilient community. The enthusiastic crowd—a diverse mix of every ethnicity, culture, and age group—was a testament to the unifying power of sport. OBE partnered with Nike to manage a partnership with the Drew League and share its story with the world. In addition, this year, the Drew League partnered with the National Basketball Players Association (NBPA) for the first time, connecting with both Drew League and Jr. Drew League Athletes (NBPA x Drew League).