Experiential Marketing | Chase x Essence

Proprietary Events

Empowering women to achieve their financial goals.

22.2MM
CAMPAIGN IMPRESSIONS
(PRE-ESSENCE FEST)
1.4MM
VIDEO VIEWS
(105K+ WEBSITE VISITS)
16k+
PLEDGES TAKEN

Chase x Essence

Currency Conversations

2019-2020

Money talks, but how often do we truly talk about it? Black women face more financial obstacles than any other group in the U.S., and Currency Conversations set out to change that. In partnership with Chase and ESSENCE, the initiative launched in 2019 with a seven-city tour, bringing together thousands of women for candid discussions, hands-on workshops, and a shared commitment to financial empowerment.

In 2020, the movement expanded digitally with Love & Money, a virtual panel series featuring celebrity and professional couples discussing how to navigate finances in relationships. The series streamed on ON24 and ESSENCE Facebook Live, amplifying the conversation to a global audience.

OBE led the brand identity, social promotions, and digital experience design, ensuring seamless engagement across live and virtual touchpoints. From talent communications and rehearsals to speaker toolkits (complete with production essentials and PPE) and technical setup, we created an experience that was both impactful and accessible.

Results

16k+ women have taken the Currency Conversations savings pledge. 93% of attendees felt positive about their experience, saying, “Life-changing! I gained so much knowledge and was empowered.”