Mrs. Meyer's Clean Day

Rooted In Goodness Tour

For the Rooted in Goodness Tour, we joined forces with Mrs. Meyer’s Clean Day to spread brand awareness and create partnerships with key retailers. We focused on four main core experiences during the tour, including retail stops, guerrilla sampling, product drops and special events. At each of our 19 stops along the road, consumers pledged to help “make the world a greener place” by placing a symbolic thumbprint on our Pledge Wall Mural. In addition, brand ambassadors handed out samples on bikes and performed random acts of cleanliness, like picking up trash in community gardens. We even dropped a tote chock full of products to 1-2 lucky businesses or individuals who could use a little Mrs. Meyer’s lovin’. Lastly, we built tailored events unique to each retailer to help Mrs. Meyer’s show their appreciation for some of their greatest retail partnerships.