Nike

BeautyCon

Nike has been making an appearance at Beautycon for years but often felt a bit out of place new to brands like L'Oréal and Redken, so we helped them redefine Beautycon. We built them a booth twice the size of last year's activation that took center stage at the L.A. Convention Center amid 250+ beauty brands. Over 6000 Gen Zers were inspired to visit the booth. There were appearances from their favorite YouTube stars, customizable designs, and live performances. Forget "fitting in." Nike stood out.