Activision

Destiny 2 Launch

We will take any chance to build a giant alien moon-like vehicle in the sky. And this was our chance. In 2017, leading video game developer, Activision was about to release the much-anticipated Destiny 2. To build hype, Activision and OBE created a live-streamed gameplay premiere for global press and influencers. We transformed two airplane hangars into the ultimate gaming experience, hosting over 1,000 guests. Virtual attendees tuned in and engaged with the keynote live stream across our Twitch and YouTube streams, including three real-time, fully localized international streams—expanding our reach across the globe.

Award: 2018 Event Marketer Ex Awards (Ex Award)—Best Press Event