As experiential marketing evolves and the industry gears up to surpass prepandemic spending, it’s been a landmark year for creativity, connection, and purpose-driven campaigns. We’re thrilled that It’s Her Shot—our collaboration with Nike, DICK’S Sporting Goods and Motive—was included in Ad Age’s Best of Experiential 2024 roundup. This popular annual feature highlights campaigns that embody the power of experiential marketing to truly resonate with audiences, and we're honored to see It’s Her Shot celebrated among the most impactful, original and inspiring work of the year.
As Ad Age noted, It’s Her Shot goes beyond basketball. This initiative transformed community courts across the U.S. into safe, empowering spaces where young female athletes could build not only their basketball skills but also their confidence, leadership and sense of community. With the support of WNBA legends, esteemed coaches, and impactful role models, girls had the opportunity to challenge barriers and build bonds in an environment that fosters resilience and self-belief.
This year’s Best of Experiential lineup featured creativity at its best, from nostalgia-packed experiences like a Polly Pocket Airbnb to a unique McDonald’s pop-up. In the midst of these dynamic activations, It’s Her Shot stands as a campaign committed to creating lasting change. With young girls leaving sports at twice the rate of boys, we aimed to address the barriers these girls face—limited access to facilities, few relatable role models, and societal pressures that often lead them to leave the game.
Seeing It’s Her Shot recognized for its impact is a proud moment for OBE and our partners. This is why we do what we do—to create experiences that uplift, inspire, and leave an impression far beyond the event itself.