TinyCo

Futurama: Worlds of Tomorrow Launch

How do you celebrate the launch of a brand new Futurama: Worlds of Tomorrow mobile game? By getting the original cast back together for the first time in years for a live table read. We designed and executed a press event authentic to the Futurama sitcom. People were treated to a red carpet entry, game trial zone, “Head in Jars” photo op, and most notably, a once-in-a-lifetime live table read of a Futurama episode from the cast. To spread this iconic, unique moment with Futurama’s diehard fanbase, we streamed and broadcast this live through the brand’s Facebook pages, generating mass hysteria from Futurama’s fanbase.