Product Launches
Creating a "wow!" moment that drives brand affinity.
-
1K+
PLAYERS -
71%
SURVEYED LEARNED SOMETHING NEW ABOUT THE SHOE THAT POSITIVELY IMPACTED THEIR PERCEPTION OF IT -
90%
SAID THEY WERE LIKELY TO PURCHASE AIR MAX PRODUCTS
Nike
Toronto Air Max 95
How do you stand out and captivate fairgoers at the National Canadian Exhibition in a way that drives brand affinity and engagement with Nike's new Toronto Air Max 95 shoe?
We brought the classic arcade claw game to life as a massive 15-foot “Hand of Victory”—the ultimate sneaker drop—where attendees could physically dive for prizes. The prizes ranged from exclusive brand items to collaborations with local community partners, all inspired by the city of Toronto, ensuring every participant left with something memorable.
To keep participants engaged while waiting in line, we handed out "easter egg cards" featuring artwork from the Toronto Air Max 95 shoe box. The challenge? Find eight of the twelve hidden Toronto-themed references in the design to claim an additional prize at the Air Max Shop.
