Nike

Marathon Academy

Only 11% of London Marathon runners are non-white. Local non-profit running club The Outrunners has set out to diversify the London running community and create an East London where everyone is included and no-one is left behind.

To support their mission, Nike partnered with The Outrunners to create the Marathon Academy - providing education, training and support to all who joined.

OBE was tasked with producing a four month programme to guide Marathon Academy runners on their journey to prepare for the London Marathon. Programming included organized training runs, recovery sessions, social moments, branded activations and the all-important after party to celebrate everyone’s dedication and  finish line crossing.