Nike

Lebron James Shoe Launch

To launch the Nike+ Lunar shoe, Nike Basketball created an unforgettable experience with USA Basketball star LeBron James in Las Vegas—just before the team departed for the 2012 London Olympics.

To generate buzz and connect with young athletes, five high school teams were invited to test the Nike+ Lunar technology firsthand and participate in an exclusive Q&A with LeBron. The highlight of the event? Four standout players took the stage to compete using the Nike+ technology, with LeBron himself crowning the ultimate winner.

This immersive event not only showcased the cutting-edge capabilities of Nike+ Lunar but also inspired the next generation of athletes through direct engagement with one of the game’s greatest.