Nike

USC Campus Takeover

In the Fall of 2009, we helped Nike take over the University of Southern California’s campus to appeal to the students with a running event, charity fundraiser and piggyback on the upcoming football game with conference rival Oregon State.

The multi-platform event revolved around three main activations:

1. Nike Hub at Phi Psi, a Nike-dedicated space within an active fraternity house on USC’s Greek Row
2. 2009 Nike+ Human Race 10K in Los Angeles, known as the “Day the Trojans Raced the World”
3. Ultimate Nike Tailgate before the USC-OSU football game

In the eight weeks prior to the game, Nike hired 16 student brand ambassadors to act as staff, pace leaders, Nike+ coaches and race participant recruiters.

Awards:
2010 Event Marketer Ex Award—Best Single-Market Event (Consumer)