Chase Payment Solutions

AR Pastry Boutique 

2023

We crafted a futuristic pastry boutique experience for EEEEEATSCON New York’s restaurant partner LYSÉE and brand partner Chase Payment Solutions that merged edible art with augmented reality, while showcasing Chase Payment Solutions’ Tap to Pay on iPhone.

The unique dining journey leveraged augmented reality to highlight restaurant offerings, using image-tracking to add an interactive digital storytelling layer on physical pastry displays. The webAR experience provided a frictionless path to a custom-built ordering interface and Chase’s Tap to Pay on iPhone product feature. The final send-off was a pickup cubby system with a personalized card.

The space was designed with LYSÉE’s sophisticated aesthetic in mind, displaying pastries in a gallery setting. The activation even featured live demos from the head chef herself, Eunji Lee.