Mrs. Meyer's Clean Day

Whole Foods Pop-Up

Mrs. Meyer’s Clean Day wanted to support local Chicago Whole Foods Markets with an authentic way. We set them up with an in-store pop-up that consisted of a selection of Mrs. Meyer’s hand soaps flanked by product display shelves and a reclaimed wood sink. Consumers played our Guess That Scent game, which allowed consumers to smell each of the naturally derived scents before choosing which product to try at our hand washing station. Ultimately, the activation created meaningful engagement and ensured the program’s goal—a significant increase in sales.

Award: 2016 Event Marketer Ex Awards - (Gold Winner) Best Shopper Event Program