Beats

Beats1 Run

What do you call an international mobile party? The Beats 1 Run. Beats and Apple Music brought together thousands of fans for a 5k run powered by the DJs of Beats 1. Motivated by a mix by Samantha Ronson, runners in LA, NYC, Paris and London took to the streets, parks and waterfronts. But it didn't stop there. Athletes from over 25 countries joined the run virtually via live stream—connected by the same playlist.

Award: 2016 Cannes Lions Awards (Silver Lion) - Fan Engagement/Community Building