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Inviting adventure seekers to experience a brand.
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5.4m+
HUMAN BOWLING VIDEO VIEWS -
7.1m+
URBAN SURFING VIDEO VIEWS
Bear Naked
Human Bowling + Urban Surfing
Q: What do you get when you fuel extreme sport videographer Devin Super Tramp with Bear Naked Granola?
A: Content that breaks the Internet.
To launch Bear Naked's One Up It Tour, a rallying cry to all adventurers, OBE built the world's first life-sized, human bowling lane. Led by Devin Super Tramp, thrill seekers could launch down a snow-covered Mammoth Mountain ally in a giant Zorb to strike the pins. And the fun didn't stop there. During the Summer, we climbed the streets of San Francisco to find the perfect hill for our gigantic slip-n-slide. Once again guided by Devin Super Tramp, enthusiasts surfed, boarded and belly-flopped their way to the bottom at blazing speeds.