Last night, On Board Experiential and Sephora had the honor of receiving a Gold experiential award at The Drum Awards Festival in London for our hybrid campaign, SEPHORiA: House of Beauty.
As we stood among industry leaders and change-makers, the energy in the room was palpable. The Drum Awards gathered some of the brightest minds and most innovative campaigns in experiential marketing, reminding us of the immense creativity and impact within this industry. From clever brand storytelling to immersive brand experiences, each campaign showcased a unique approach to connecting with audiences in meaningful, memorable ways.
Receiving Gold for our work with Sephora was a proud moment for the entire OBE team. This campaign was a journey of collaboration, creativity and commitment to delivering a hybrid experience for Sephora's global beauty audience - for the first time ever. This recognition affirms the dedication and passion that our team and partners brought to every stage of the project.
We’d like to extend our congratulations to all of the other winners and finalists. Being in such talented company is inspiring, and it motivates us to keep pushing forward, striving for bold ideas that captivate and connect.
Thank you to The Drum for hosting a memorable awards ceremony and to everyone who contributed to making this achievement possible. Here’s to more groundbreaking campaigns, more shared stories and more unforgettable experiences!
