This year, Sephora's SEPHORiA: House of Beauty returned with a twist—combining the excitement of an in-person event in New York City with the accessibility of a virtual experience. The hybrid format, a first for SEPHORiA, allowed over 90,000 virtual attendees and more than 4,200 in-person guests to immerse themselves in the latest beauty trends and products.
Held on September 29 and 30 at Skylight at Essex Crossing, the event featured contributions from over 50 brands, including YSL Beauty, which transformed a booth into an interactive #YSLBEAUTYCLUB.
Photo: Courtesy of Industria Creative
The NY event offered a unique blend of hands-on experiences and digital interactions. Virtual attendees enjoyed creating avatars, chatting with beauty advisors, and earning Beauty Insider points through games.
Discover how SEPHORiA 2023 set a new standard for beauty events, blending creativity, accessibility, and innovation. Read the full BizBash article here for an in-depth look at this year's highlights and insights from the event organizers.