Sephora and OBE's strategy and execution of SEPHORiA: Virtual House of Beauty has been selected a Finalist for Best Use of Event Technology.
The editors of Event Marketer have announced the finalists for the 2024 ExAwards, the world’s largest recognition program for experiential marketing. Shining a global spotlight on the power of brand experiences and use of face-to-face marketing, the awards honor the best experiential and event marketing campaigns of the year, produced by the most innovative brands and agencies across the industry.
Judged this year by leading brand-side marketers from adidas, De Beers, Google, Proximo Spirits, Qualcomm, Walmart, and more, the awards will honor top programs across 24 categories, spanning the full ecosystem of experiential marketing—from conferences to tours to sampling campaigns to festival experiences to trade show exhibits… and beyond.
The winners will be announced live and in-person at the 22nd annual ExAwards Gala, presented by Project, on April 24 at the MGM Grand Las Vegas during the Experiential Marketing Summit.