Nike

Joyride

Running is hard, so we teamed up with Nike to make it fun. Throughout August and September, we created six pop-up runs around Los Angeles surrounding the launch of the brand new Nike Joyride. Each run featured items reluctant runners could run for (insert: “will run for pizza.”) To culminate the tour, we invited 1000+ Angelenos to a one of a kind 5K at the Santa Monica Pier dubbed the “Joyrun.” We transformed Pacific Park into a Nike Joyride infused theme park that celebrated the achievement of enjoying the run.