Nike

Jersey Reveal

In Texas, football is more than a game. It's a lifestyle. Excellence is not the goal—it's an expectation. So, when Nike asked us to unveil jerseys to eight Frisco high school teams, we knew the reveal had to reflect a reverence of the game. We opened the doors to The Star—the Dallas Cowboys’ new headquarters and practice facility—and took each team on a personalized journey through the new Nike Texas Tested locker room. The experience culminated in an epic reveal that announced their jerseys in a never-seen-before way: via hologram.

Award: Event Marketer Experience Design & Technology Awards 2016 (Gold) - Best Use of a Single Technology (B-to-C)