Nike

Jersey Reveal

In Texas, football isn’t just a game—it’s a way of life. Excellence isn’t the goal; it’s the expectation. So, when Nike set out to unveil jerseys for eight Frisco high school teams, the moment had to be as bold and iconic as the sport itself.

At The Star—the Dallas Cowboys’ world-class headquarters and practice facility—we designed a first-of-its-kind experience that immersed young athletes in the new Nike Texas Tested locker room. But the true highlight came at the end of their journey: an electrifying jersey reveal delivered through hologram technology.

Holograms have made waves in entertainment since Tupac’s legendary Coachella performance in 2012, but rarely have they been used to market a product—until now. Nike’s locker room unveil event in August 2016 brought the future of football to life, creating an unforgettable, personalized moment for each team.

Award: Event Marketer Experience Design & Technology Awards 2016 (Gold) - Best Use of a Single Technology (B-to-C)