J.P. Morgan

Sweatworking

2018-2023

We partnered with J.P. Morgan to produce Sweatworking, a groundbreaking series blending networking, fitness, and thought leadership for active professionals. Designed to foster authentic connections through movement and shared challenges, the series redefined how corporate audiences engage, learn, and build relationships.

In 2019, we took Sweatworking to new heights by bringing in actor, comedian, and fitness enthusiast Kevin Hart alongside his trainer, Ron “Boss” Everline, to modernize the brand perception of the J.P. Morgan Corporate Challenge, a global road race series engaging over 250,000 corporate runners.

To introduce Sweatworking, we curated an exclusive experience at the Players Association in NYC, hosting 120+ firm prospects, clients, and stakeholders. The event kicked off with a thought-provoking panel discussion, followed by a high-energy workout led by Kevin and Boss. A networking happy hour wrapped the experience, where guests, fueled by endorphins and fresh connections, left feeling inspired and engaged.

Expanding the Impact: A Family-Focused Experience in San Francisco

Sweatworking evolved beyond corporate networking in San Francisco, where we created a special family-focused activation. This event brought together parents and children for a unique experience blending financial fitness and physical fitness. Kevin Hart and NBA superstar Stephen Curry led a discussion on the importance of healthy financial habits, emphasizing the power of smart decision-making from an early age.

To reinforce the message, we transformed financial literacy into an interactive workout game, where participants tackled exercises inspired by real-life financial choices—the tougher the decision, the harder the workout. While Team Curry claimed victory, every family walked away empowered, energized, and inspired.

Across five years, we helped J.P. Morgan build a movement, not just an event—where fitness, finance, and professional connections converged in a dynamic and memorable way.

Sweatworking proved that when you combine movement, motivation, and meaningful conversations, relationships flourish—and brands redefine engagement.