THE CHALLENGE  Build brand loyalty and love among Nike+ members and female fitness fanatics in the greater Los Angeles area.
THE IDEA We helped Nike take over the city of LA to create a weekend-long celebration of fitness and training. The weekend opened with a Nike Running Club (NRC) Local Run led by Ellie Goulding and the Nike SNKRS Courtyard, which displayed a variety of Nike’s sneakers for women. Then Saturday featured personalized greetings and giveaways at a night-long NTC (Nike Training Club) Tour event, including an NRC Speed Run, a Flywheel cycling class, a Prevail Boxing session, a POUND drumming workout, a GROOV3 dance session, and an epic Grand Finale.
THE RESULTS The weekend engaged 3,500 women face-to-face but made impact well beyond the live attendees, generating over 3.5 million OOH impressions and over 102 million additional impressions via social, media and digital channels.



Event Production

Mobile and Tablet Design and Development