THE CHALLENGE Provide runners with a brand new, game-changing way to preview their half marathon course before race day and glorify the beautiful scenery provided by the city.
THE IDEA Utilizing the film technique Hyperlapse, we gave the runners a never-before-seen piece of content to build the excitement of the new course route for 2014.
THE RESULTS We created both a short and extended cut of this content that lived online and on-site in the Expotique respectively. The screen playing the course preview mesmerized a consistent crowd of runners all throughout race weekend. The video that was published on our social channels, received 4,000 Shares, 6,000 likes, and reached over 1 million people.