Mar 23, 2010
MARKETING 0.0: PROMOS ON THE CHEAP

Weaving through the throngs of St. Patrick’s Day revelers at the Hoboken, N.J., parade earlier this month was the usual turnout that you’d expect for an event like this...

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Nov 11, 2008
PROMOTIONAL SWAG MORE EFFECTIVE THAN ADS, STUDY SAYS

NEW YORK As marketers continue their debate over the next great advertising medium, a new study released by the Advertising Specialty Institute found it’s not TV, print or radio...

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May 10, 2008
OBE WINS 2008 EX AWARD

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Aug 05, 2007
NIKE CLUB RUN RECOGNIZED

Even if physical fitness has never been your thing, it’s never too late to begin a program. Walking, running, swimming, playing tennis — whatever gets you off the couch...

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