Apr 04, 2012 AUTHOR: shayla.behringer@obexp.com
OUTSOURCING OUR BODIES

The brain is who we are.  It holds our personality, our emotion, our perspectives, and the logic that distinguishes us from all other life on our planet.  Yet the brain...

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Apr 04, 2012 AUTHOR: shayla.behringer@obexp.com
GOOGLE: PROJECT GLASS

Everyone seems to be commenting on this today so I will too (I hate feeling left out). Check out Google’s Project Glass: I’ve been anxiously awaiting this product and,...

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Apr 03, 2012 AUTHOR: shayla.behringer@obexp.com
LIVE (MOVIE) THEATER

The Union, one of our WPI partner agencies out of Scotland, passed along a creative way they embedded a client’s message into a live moment.  Check it out: You...

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Apr 02, 2012
COKE GETS PHYSICAL

I caught an interesting comment from Coca-Cola CFO Gary Fayard about the diminishing value of the 30 second commercial spot. Such a major shift in communication strategy may seem...

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Mar 30, 2012
THE COGNITIVE EXPERIENTIAL CODE

In a recent article for Fast Company, Saatchi and Saatchi’s Jacob Braude provides an insightful overview of the cognitive science behind the Ad World’s growing interest in physical experiences....

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Mar 30, 2012 AUTHOR: shayla.behringer@obexp.com
GOOGLE’S CONSUMER SURVEYS

Many outlets today are discussing Google’s new Consumer Survey feature – a pay for content model that will essentially provide users access to premium content if they answer a...

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Mar 29, 2012 AUTHOR: shayla.behringer@obexp.com
A WALLET SMARTER THAN YOU

Here’s something I read about about a year ago but got to see up close and personal while down in South By Southwest: the Smart Wallet.  Out of MIT’s...

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Mar 29, 2012 AUTHOR: shayla.behringer@obexp.com
NIKE: CATCH THE FLASH

What is the answer to the simple question: “what do you do?”  For me, it becomes more difficult everyday.  What was once “event marketing” or “promo marketing” has shattered...

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Mar 28, 2012
UP AND RUNNING

WELCOME!  This is the first post of our blog: Why EXP?  So, it seems fitting to start with answering the title question.  I’ll give it a shot. I believe...

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Mar 28, 2012
OUR BLOG IS LIVE!

After much deliberation, we are launching our new blog: Why Exp? This will be our forum to explore the many ways experiential marketing evolves every day, with an especially...

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