Oct 01, 2015 AUTHOR: jared@code204.com
THE INDUSTRY’S FIRST WOMEN IN EVENTS AGENCY ROUNDTABLE

As the experiential industry continues to take off in new and ever-evolving directions, so do the roles and opportunities for women on the agency side of the business. In...

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Sep 30, 2015 AUTHOR: jared@code204.com
Azoff MSG Entertainment Buys Stake In Experiential Marketing Firm OBE

Azoff MSG Entertainment, Irving Azoff’s venture with Jim Dolan’s Madison Square Garden Co., has acquired anOn Board Experiential Marketing interest in On Board Experiential Marketing. Financial terms weren’t disclosed....

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Sep 29, 2015 AUTHOR: jared@code204.com
THE 2015 IT LIST

There are a lot of lists out there. But if you’re an experiential marketer, there’s only one that counts. And you’re lookin’ at it. Thirteen years ago we started...

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Sep 28, 2015
Born of two passions

Born of two passions, music and snowboarding, On Board created the on-mountain events that became the qualifying series to the X Games, and it continues to dream up innovative...

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Oct 22, 2014
FOR CPG LOYALTY, IN-HAND IS KEY

In this week’s article “How Brands Can Build Loyalty Without Stores,” MediaPost highlights the need for brands, especially CPG brands, to “become more than just a product on a...

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Oct 14, 2014
CEO DAN HIRSCH TALKS SHOP IN PROFILE MAGAZINE

‘Experiential’ used to mean popping up a tent and handing out coupons, but now, brands are starting to understand that they need to get face to face, make a...

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Jun 24, 2014 AUTHOR: shayla.behringer@obexp.com
ONE BUSY WEEKEND

Bear Naked Granola Slip & Slide in San Francisco. Alice Radio’s Summerthing concert in Golden Gate Park. MorningStar Farms’ Good Food for Good Times Chicago stop. Nike Skateboarding Day...

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Apr 18, 2014 AUTHOR: shayla.behringer@obexp.com
#MILLENNIAL #MARKETING

  Recently, a Huffington Post article from September of last year circulated around our office. It discusses the challenges of marketing to millennials in today’s day and age given...

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Apr 04, 2014 AUTHOR: shayla.behringer@obexp.com
LEAVING SCREENS BEHIND

  It’s easy to find someone that will tell you the future is filled with screens and zombie-like humans staring at them. I’m a dreaded millennial after all- I’ve...

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Mar 28, 2014 AUTHOR: shayla.behringer@obexp.com
GET READY TO RUN D.C.

Here we are, almost a month out from the second Nike Women’s Half Marathon in Washington, D.C. Last night, Nike Georgetown welcomed over 120 runners, 40 of which were...

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