‘Experiential’ used to mean popping up a tent and handing out coupons, but now, brands are starting to understand that they need to get face to face, make a personal connection with their consumers, and basically break through the clutter.”
CEO and Founder Dan Hirsch shares how OBE began by fusing music and action sports to make unforgettable experiences. Since then, the industry has changed drastically with social and digital continually on the rise. But with this surge of online, the need for in-person only becomes more clear.
The link to the full article can be found here.