NIKE EXPO WELCOME WALL
SOCIAL & INTERACTIVE

PERSONALIZED GREETINGS

THE CHALLENGE How do you create a personalized welcome moment for 25,000 runners as they prepare to take on the Nike Women’s Half Marathon?
THE IDEA Create a dynamic, visually compelling personalized “Welcome” for every runner as they enter the Expotique.
THE RESULTS We used registration data, timing mats, and RFID technology to deliver a personalized motivational message to runners on a beautiful 50ft curved LED wall as they entered the Expotique space.

Social & Interactive

Creative

Strategy

Design