NIKE LEBRON JAMES SHOE LAUNCH
RETAIL EVENT

< style="font-size: 35px;">SIGNATURE SHOE LAUNCH
THE CHALLENGE Nike Basketball hosted an exclusive basketball event with USA basketball team member, LeBron James in Las Vegas before leaving for the London games to compete in the 2012 Olympics.
THE IDEA Allow consumers to get an opportunity to meet Lebron James in an intimate setting and learn more about the shoe.
THE RESULTS Five high school teams received the opportunity to trial the Nike Lunar+ technology and experience a Q&A with LeBron James. Four lucky students were able to compete against each other using the Nike+ technology on stage, where Lebron crowned the winner.

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