THE CHALLENGE LeEco, China’s premium, technologically-interconnected ecosystem provider, wanted to make an impact by creating an unexpected and disruptive experience for its launch into the crowded U.S. market.
THE IDEA Live stream a dynamic keynote address, then give press everything they’d need to explore the entire LeEcosystem.
OBE helped LeEco announce their U.S. debut by embodying their creativity and ambitions in San Francisco’s iconic Innovation Hangar. By combining a groundbreaking presentation with an awe-inspiring, connected and seamless environment, LeEco proudly showcased their products and content while metaphorically communicating what their brand is capable of and their disruptive potential.
THE RESULTS The LeEco 2016 U.S. launch connected 1,794 media attendees to 4,326 showcased product engagements.