THE CHALLENGE Create awareness, drive trial and generate demand for House of Marley headphones.
THE IDEA If you look up the word “awesome” in the dictionary, you’re likely to find images of sleek electronics, Bob Marley, and vintage VW vans. Put them all together and you have one captivating experience. Our Satisfy Your Soul Tour did just that by building an immersive brand experience into three vintage VW vans. Each van contained listening stations for sampling House of Marley product, mixing stations to create your own Marley track, and text to donate messaging to support One Love. We visited key retailers and lifestyle events, spreading Marley’s message with each stop.
THE RESULTS The tour generated 14,656 headphone trials, a 12% increase in Facebook likes, over 143,000 on-site impressions and over 1.5 million vehicle impressions.