THE CHALLENGE For the past four years, OBE has produced pharmaceutical giant Genentech’s internal IT department retreat. The 600+ person, daylong event re-invigorates this unique personality set with speakers and work sessions that we tie together by creating a theme and bringing it to life through set design, on site activities, entertainment, and everything in between.
THE IDEA In 2014, we took the idea of “Igniting Connections” and infused that important message into every step of the attendee’s journey. From an interactive iPhone game to a patient speaker sharing the impact their work had on her life, OBE thought through every detail. Plus, energizing elements like a surprise performance by the Jabbawockeez and a customized “Happy” music video starring key IT staff members made the day a true success.
THE RESULTS Employees walked away energized with a new appreciation for the company and each other, which continues to drive an increase in registrations year over year.