FIJI
GUERILLA MARKETING

EARTH'S FINEST WATER TOUR

THE CHALLENGE  Help Fiji connect consumers with “Earth’s Finest Water” and educate them about Fiji’s protected and highly premium water collection process.
THE IDEA OBE created a guerilla-style mobile tour that visited five major U.S. cities to engage consumers through interactive vaults, both freestanding and attached to bikes. Consumers were given a chance to unlock the vault and find a treasure, reinforcing the precious value of FIJI water in a fun, engaging way.
THE RESULTS The tour put almost 60,000 bottles in consumers’ hands and generated 3,000 new likes and comments on social media.

Staffing

Creative Strategy

Fabrication Management

Presence Marketing