THE CHALLENGE BSSP client Radio Shack was rebranding itself as “The Shack” and sought to announce the change with a larger than life experience.
THE IDEA We built larger than life computers to create the most robust, engaging experience for the consumer. We fabricated two 20’ laptop computers – placing one in San Francisco and one in Times Square – and connected them with a live video feed. This created a social media footprint and an active discussion online.
THE RESULTS Three event days were filled with live content, from music to comedians to competitions, all streamed between the computers and online, connecting consumers to the “new” Radio Shack by connecting them to each other.