THE CHALLENGE Get joyful, active Milennials to connect with and love the Bear Naked Granola brand.
THE IDEA Knowing Milennials’ actively search for new, unique experiences, OBE connected them with Bear Naked brand by creating two out-of-the-ordinary and complementary activations. First, we allowed consumers to hop in a giant Zorb ball and roll down Mammoth Mountain to kick off Bear Nake’s Winter Tour with human bowling. For the Summer Tour, OBE built a gigantic slip-and-slide down a hilly San Francisco street for participants to surf, boogie board or slide to the bottom.
THE RESULTS These premium experiences drove both word-of-mouth and content-creation. The videos created during the two events have already accumulated millions of impressions.