THE CHALLENGE Bear Naked wanted to increase awareness and trial among Millennials at retail, reestablish their connection with Walmart by driving sales, and debut their new face-of-the-brand, Kevin the
Bear, in a fun and memorable way.
THE IDEA OBE’s solution: engage shoppers and fans on their way, instead of in their way. We crafted a seamless, mobile setup to generate quick interactions with big payoffs—instant fun, happy tastebuds and sweet incentives. Visiting key Walmart locations and college football games from Colorado to Minnesota, the mobile tour drew fans into its bright and friendly footprint with samples of Bear Naked’s new Snack Bites.
THE RESULTS The trailer design and program execution were a huge hit, achieving over 169% of our sample goal with 434,000 samples distributed. Additionally, we distributed 9,592 branded premiums and 221,000 coupons, all generating 758,712 social impressions.