THE CHALLENGE Activision is a brand built
on excitement. Known for producing games with dazzling superheroes and intense action, Activision wanted to bring a sense of that energy to their Licensing Show booth.
THE IDEA Premium but cost effective, open but not empty, OBE created an inviting, dynamic display of Activision’s unique offering on the exhibit hall floor. Whether they had a meeting or not, attendees wanted to spend time in the space, engaging in valuable conversation that furthered Activision’s business and marketing efforts.
THE RESULTS The Activision booth exposed over 5,000 properties to 485+ exhibitors and 16,200+ attendees (Licensees/Manufacturers, Retailers, Advertising/ Marketing/Promotions Agencies, Art & Design, Licensing Agents/Consultants, Licensors, Publishers/Printers, Wholesalers/Distributors).