Aug 07, 2010
PONY UP THE DOUGH, AND ENJOY THE PAYOFF

“Production costs too much!” We’ve all heard it. How many terrific out-of-home media plans have fallen short because of this oversimplified statement? Yet we’ve also heard, “I love that...

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Aug 07, 2010
COME BACK FOREVER

Stage 7 of the Tour of California began amid the malls and downtown-ish boutique stores and upmarket food chains of Santa Clarita, the sort of neighborhood that over-inflates the...

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Aug 07, 2010
NIKE WOMEN’S MARATHON WINS A MARTI

CHICAGO–(BUSINESS WIRE)–The TrendSight Group, a consulting think tank that helps companies get smart about marketing-to-women, today announced winners of the Martis named in honor of company founder and marketing...

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Jul 13, 2010 AUTHOR: shayla.behringer@obexp.com
FRENCH CONNECTION

The hottest ticket in Cannes this year wasn’t to a wild beach party, but a seat to hear the Media Person of the Year. It was fitting that, unlike...

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Jun 10, 2010
ARE YOU NATURAL ENOUGH TO REPLACE MOLLY SIMS?

ZICO is asking New Yorkers and ZICO Facebook fans to show us who is natural enough to replace Molly Sims on ZICO’s New York City billboard. New Yorkers can...

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May 27, 2010 AUTHOR: shayla.behringer@obexp.com
ARE WE POST DIGITAL YET?

Nicholas Negroponte declared the digital revolution over in 1998. The ad industry didn’t get the memo. It was too busy completely reworking its basic creative, technological, philosophical and procedural...

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May 20, 2010 AUTHOR: shayla.behringer@obexp.com
WHAT’S THE VALUE OF A ‘FAN’

Brands have rushed to Facebook to build fan bases, with some amassing millions of connections. The nagging question has been: What is the monetary value of these fans? Social...

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Mar 23, 2010
MARKETING 0.0: PROMOS ON THE CHEAP

Weaving through the throngs of St. Patrick’s Day revelers at the Hoboken, N.J., parade earlier this month was the usual turnout that you’d expect for an event like this...

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Nov 11, 2008
PROMOTIONAL SWAG MORE EFFECTIVE THAN ADS, STUDY SAYS

NEW YORK As marketers continue their debate over the next great advertising medium, a new study released by the Advertising Specialty Institute found it’s not TV, print or radio...

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May 10, 2008
OBE WINS 2008 EX AWARD

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