Apr 02, 2012
COKE GETS PHYSICAL

I caught an interesting comment from Coca-Cola CFO Gary Fayard about the diminishing value of the 30 second commercial spot. Such a major shift in communication strategy may seem...

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Mar 30, 2012
THE COGNITIVE EXPERIENTIAL CODE

In a recent article for Fast Company, Saatchi and Saatchi’s Jacob Braude provides an insightful overview of the cognitive science behind the Ad World’s growing interest in physical experiences....

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Mar 30, 2012 AUTHOR: shayla.behringer@obexp.com
GOOGLE’S CONSUMER SURVEYS

Many outlets today are discussing Google’s new Consumer Survey feature – a pay for content model that will essentially provide users access to premium content if they answer a...

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Mar 29, 2012 AUTHOR: shayla.behringer@obexp.com
A WALLET SMARTER THAN YOU

Here’s something I read about about a year ago but got to see up close and personal while down in South By Southwest: the Smart Wallet.  Out of MIT’s...

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Mar 29, 2012 AUTHOR: shayla.behringer@obexp.com
NIKE: CATCH THE FLASH

What is the answer to the simple question: “what do you do?”  For me, it becomes more difficult everyday.  What was once “event marketing” or “promo marketing” has shattered...

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Mar 28, 2012
UP AND RUNNING

WELCOME!  This is the first post of our blog: Why EXP?  So, it seems fitting to start with answering the title question.  I’ll give it a shot. I believe...

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Mar 28, 2012
OUR BLOG IS LIVE!

After much deliberation, we are launching our new blog: Why Exp? This will be our forum to explore the many ways experiential marketing evolves every day, with an especially...

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Jan 10, 2012
ONLINE AMPLIFICATION

A concern we often hear from marketers exploring experiential tactics is the limitations in mass awareness; if you can only talk to the people on site at a live...

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Dec 28, 2011 AUTHOR: shayla.behringer@obexp.com
SATISFY YOUR SOUL

If you look up the word “awesome” in the dictionary, you’re likely to find images of sleek electronics, Bob Marley, and vintage VW vans (or so we assume –...

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Aug 31, 2011
WE’RE “IT”!

Event Marketer Magazine unveiled its 2011 Agency It list – the collection of the top 100 agencies in experiential marketing – and, low and behold, On Board sits right...

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