Sep 20, 2012 AUTHOR: shayla.behringer@obexp.com
THE WIRED PURSE

I’ve talked about the ways technology seeks to embed itself into the physical world, but, thus far, very few examples have been extended beyond proof of concept and provided...

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Sep 06, 2012
THE FUTURE OF RETAIL IS…BRICK AND MORTAR?

As consumers grow increasingly comfortable with online shopping (and boy, are they getting comfortable), the future of brick and mortar retail outlets is getting more and more hazy.  Some corners...

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Aug 28, 2012 AUTHOR: shayla.behringer@obexp.com
DOW JOINS IN AT THE SUMMER GAMES

Dow’s first foray into Olympic activations earned kind reviews from the experiential marketing industry’s leading voice, Event Marketer Magazine. In their 2012 Field Report of the London Games, EM...

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Aug 22, 2012
A CAMPAIGN FOR HAPPINESS

Sometimes, it’s the simplest gestures that make you smile. This is the inspiration behind the Brighter Day Project, a campaign for happiness that has recently popped up in Connecticut....

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Aug 02, 2012 AUTHOR: shayla.behringer@obexp.com
HUMAN ON A CHIP

If the movies have taught me anything, it’s this: don’t do complex bio-testing on animals.  Sure, it has benefits at times, but it also can be a world-ender. And this, I...

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Jul 12, 2012
COMMUNITY MARKETING 2.0

In the olden days (read: 2007), we at On Board positioned ourselves as “community marketing experts”.  We touted the benefits of personal connections and direct, face to face conversations...

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Jul 07, 2012
DAN HIRSCH APPOINTED TO WPI BOARD

We’re really proud of our fearless leader today with the announcement of his place on the Worldwide Partners North American Board of Directors. Hopefully this means we’ll get to...

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Jun 18, 2012 AUTHOR: shayla.behringer@obexp.com
HONORING THE HONEST

Here’s a fun campaign that promotes “honest” citizens for the National Australia Bank: For all the talk about the exciting new tools and technologies available to marketers, it’s easy...

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Jun 08, 2012 AUTHOR: shayla.behringer@obexp.com
TACTILE TECHNOLOGY

There are so many threads of exploration for integrating physical and digital elements that keeping up with it closely seems to slow down the evolutionary process a bit. The...

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May 29, 2012
THE GAMIFICATION OF LIFE

When I was at SXSWi, I caught an interesting presentation from Jane McGonigal on the impact gaming can have in everyday life (check out her recent contribution to Big Think for...

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