Jun 29, 2013
iFORK

I can still hear my Mom reminding me, all these years later: “nobody is going to steal the food off your plate”. It was her go-to hint that I...

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Jun 13, 2013
EMBRACING CHANGE

I often focus on the impact technological advances can have on a consumer engagement level, but I want to pull back a bit in this post and offer a...

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May 01, 2013 AUTHOR: shayla.behringer@obexp.com
NIKE WOMEN HALF MARATHON DC

This past Sunday, Joan Benoit Samuelson and Shalane Flanagan joined nearly 15,000 runners in a memorable 13.1-mile race that started on Pennsylvania Avenue and took runners along the Potomac...

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Apr 25, 2013
ROBOT WRITERS

Remember the Infinite Monkey Theorem?  That, essentially, given enough time and space a monkey, typing at random, could eventually recreate the collected works of Shakespeare? Well, it now looks like there’s...

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Apr 25, 2013 AUTHOR: shayla.behringer@obexp.com
#GLASSEXPLORER

Well, I’ve officially joined the ranks of the Google Glass Explorers (please hold your applause).  All it took was a simple Google+ status: #ifihadglass I would pioneer the use of...

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Feb 09, 2013
BRAND JOURNALISM

For better or worse, I’ve worked in the experiential space for just under seven years.  For better: I’ve succeeded and failed at enough things that I know, much more...

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Jan 12, 2013
CHIEF EXPERIENCE OFFICER

I caught a piece from Wired last year about R/GA Director of Business Strategy Jess Greenwood’s take on how the transformation economy (or, as some call it, the experience economy) will shift advertising as we know...

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Nov 30, 2012 AUTHOR: shayla.behringer@obexp.com
SAMSUNG LIQUID PIXELS

Mobile devices are empowering people in so many unique and marvelous ways that you sometimes wonder when a limit will be reached.  Then, something comes along that proves boundaries...

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Nov 21, 2012 AUTHOR: shayla.behringer@obexp.com
#GIVINGTUESDAY

Here’s an idea that is especially poignent as we fill up on all that we are thankful for (it’s not just about turkey, guys).  In union with a long...

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Oct 30, 2012 AUTHOR: shayla.behringer@obexp.com
THE NEXT STRATOSPHERE

Red Bull has long been a leader in the experiential marketing space; the brand was built on the back of branded entertainment (which, more often than not, is live...

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