Sep 28, 2015
Born of two passions

Born of two passions, music and snowboarding, On Board created the on-mountain events that became the qualifying series to the X Games, and it continues to dream up innovative...

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Oct 22, 2014
FOR CPG LOYALTY, IN-HAND IS KEY

In this week’s article “How Brands Can Build Loyalty Without Stores,” MediaPost highlights the need for brands, especially CPG brands, to “become more than just a product on a...

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Oct 14, 2014
CEO DAN HIRSCH TALKS SHOP IN PROFILE MAGAZINE

‘Experiential’ used to mean popping up a tent and handing out coupons, but now, brands are starting to understand that they need to get face to face, make a...

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Jun 24, 2014 AUTHOR: shayla.behringer@obexp.com
ONE BUSY WEEKEND

Bear Naked Granola Slip & Slide in San Francisco. Alice Radio’s Summerthing concert in Golden Gate Park. MorningStar Farms’ Good Food for Good Times Chicago stop. Nike Skateboarding Day...

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Apr 18, 2014 AUTHOR: shayla.behringer@obexp.com
#MILLENNIAL #MARKETING

  Recently, a Huffington Post article from September of last year circulated around our office. It discusses the challenges of marketing to millennials in today’s day and age given...

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Apr 04, 2014 AUTHOR: shayla.behringer@obexp.com
LEAVING SCREENS BEHIND

  It’s easy to find someone that will tell you the future is filled with screens and zombie-like humans staring at them. I’m a dreaded millennial after all- I’ve...

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Mar 28, 2014 AUTHOR: shayla.behringer@obexp.com
GET READY TO RUN D.C.

Here we are, almost a month out from the second Nike Women’s Half Marathon in Washington, D.C. Last night, Nike Georgetown welcomed over 120 runners, 40 of which were...

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Mar 24, 2014 AUTHOR: shayla.behringer@obexp.com
WHEN CIRCUS MEETS SCIENCE

When almost 30,000 students and parents made their way to the San Diego Festival of Science & Engineering, little did they know that Mother’s Cookies had quite a treat...

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Feb 17, 2014 AUTHOR: shayla.behringer@obexp.com
OBE GOES NORTH: OPENS OFFICE IN PORTLAND

If Fred Armisen’s Portlandia has taught us anything, it’s that Portland is a quirky, cool town. Couple that with a fast-growing population of creative agencies, innovative start-ups, and well,...

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Feb 12, 2014 AUTHOR: shayla.behringer@obexp.com
BEAR NAKED AND ZORBING: A MATCH MADE IN MAMMOTH

Zorbing: the recreation or sport of rolling downhill inside an orb, generally made of transparent plastic. Pair that with gigantic bowling pins, throw a human inside that transparent plastic...

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