In this week’s article “How Brands Can Build Loyalty Without Stores,” MediaPost highlights the need for brands, especially CPG brands, to “become more than just a product on a shelf” to build customer loyalty. We couldn’t agree more!
For the past five years, we’ve helped Mrs. Meyer’s Clean Day create and execute national marketing tours and their “Random Acts of Cleanliness” campaign—highlighted in the article. These experiences create opportunities for consumers to get their hands on (and in) Mrs. Meyer’s amazingly aromatic cleaning products. Because when you don’t have stores of your own, product-in-hand is an essential way for brands to make sure consumers see—and smell—what makes your product worth buying the first time and every time.