Mobile devices are empowering people in so many unique and marvelous ways that you sometimes wonder when a limit will be reached. Then, something comes along that proves boundaries exist to be broken. For example: controlling water with a Samsung phone.
I love this video, not only for the result (how cool is that?), but for the process towards that result. Creativity seeps into each step along the way and it shows. The “Big Idea” was not just one spark of inspiration, but a collection of minor (but miraculous) steps forward that led to a killer finished product.
So many agencies entrench their employees in departments and roles, specified tasks that should not bleed into the other. But it’s the gray area where true collaboration occurs, where creatives and strategists and technologists (and more) can pool their abilities to create the things that have never been seen before.